Positioning for International Market Segments in Higher Education
Title: A Case Study of Salman Bin Abdulaziz University
Year: 2014
Authors: Qandile, Y. & Oganesyants, N.
“Positioning for International Market Segments in Higher Education: A Case Study of Salman Bin Abdulaziz University.” Proceedings of the Global Conference on Business and Finance (GCBF). Honolulu, Hawaii, USA. January 2014.